Brand Assets
Sage Brand Toolkit
For Sage reps and approved partners. Logos, color palette, typography, and taglines for use in proposals, submittals, and co-branded materials.
Logo
SAGE.
Emergency Lighting
On Sage Deep
SAGE.
Emergency Lighting
On Sage Ivory
Color Palette
#133133
Sage Deep
Primary dark / hero backgrounds
#B49167
Sage Gold
Accent / brand mark
#D4B98A
Sage Gold Light
Light text on dark
#F8F6F2
Sage Ivory
Page background
#EDE9E3
Sage Cream
Subtle panels / sections
#2A2520
Sage Charcoal
Body text
#8C8279
Sage Stone
Secondary text / metadata
#E8E4DF
Sage Rule
Borders / dividers
Display
Used for headlines, product names. Set in Playfair Display 500.
Engineered
for the spaces it protects.
Body
Used for product copy, descriptions. Set in Inter 400/500.
Commercial-grade central battery emergency lighting. Built on patent-protected technology. Monitored with Sage Live™. Signature Series made in the USA.
Mono: KEY-1000-120-LOK
Taglines
“Engineered for the spaces it protects.”
“One system. Entire building.”
“Emergency lighting, engineered.”
Trademarks & Usage
- Sage Live™ is the brand name for our remote diagnostics and monitoring system. Always shown with the ™ symbol.
- Sage Relayis the official term for the Relay modules (RLY, variants RLY-1 through RLY-6) that convert LED luminaires to emergency operation on central battery. Sage’s engineering team selects the appropriate Sage Relay per project. The term replaces the generic industry acronym in all Sage copy.
- Sage product names (Keystone, Mini, Phoenix, Cypress, Atlas, etc.) are product line designations. No special trademark formatting required.
- Sage Betais the badge pattern for specifier tools that are functional but actively evolving (Coverage Estimator, CSI Spec Writer, Load / VD Calculator). It signals “useful reference, not a stamped engineering deliverable.”
- UL 924 / NFPA 101 compliance markings are required on all official spec materials.
- Buy American Act compliance language is approved for federal-project proposals when scoped to the Signature Series. The Extended catalog is OEM-sourced and is not BAA.
Need the brand sheet? Download our one-page brand-at-a-glance PDF. Need the full pack: high-res logos, vector source, co-branded variants? Contact your Sage rep.